# identity.md

## Organization Overview
- **Company Name:** NuChair®
- **Mission:** To eliminate back pain from sitting, improve posture, productivity, and quality of life through innovative ergonomic seating solutions. (See more at: [About Us](https://nuchair.com/pages/about-us))
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in the USA (date details forthcoming).
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to innovation, problem-solving, and improving human well-being through ergonomic design, stemming from a personal commitment to address back pain. (Learn more: [About Us](https://nuchair.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Operates on a direct-to-consumer e-commerce model, offering innovative ergonomic seating solutions online with shipping services.
- **Location(s) and Geographic Presence:** Primarily serves the USA market, with products being American-built.
- **Key Partnerships and Affiliations:** Details forthcoming.